Echo Powered by Narrative

AI doesn't replace human choice, but it shapes it.

Echo finds out what AI is saying to customers, the sources it uses, and if your site actually helps.

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Echo dashboard

How it works

Targeted prompts, simulating what real customers are asking, varied and multiplied to provide error correction.  The result is a confident analysis of what's being said, which sources are referenced, and what to do about it.

ChatGPT Gemini Claude Grok
Grades & benchmarks Insights & prioritized fixes
Research
Inputs
Building
Blocks
Foundational Prompts
Grammatical Variations
AI Platform
API Calls
Qual/Quant Analysis
Scorecard 
& Recommendations
Research Inputs The brief that defines the category and competitive set.
Building Blocks Five question types the research is built from.
Foundational Prompts Two prompts per block, in customers' own words.
Grammatical Variations Every phrasing a real person might use.
AI Platform API Calls Run across ChatGPTGeminiClaudeGrok
Qual/Quant Analysis Weighing what was said, and how often.
Scorecard & Recommendations Grades, benchmarks and fixes in priority order.
The Shift

Choice is no longer a solo act.

People still choose based on belief and familiarity. Machines increasingly influence that choice by validating, adding clarity, consistency, and credibility.

We need to know what the machine is (or isn't) saying about us.

+40%

of consumers trust generative AI search more than paid search results

Forbes
+20%

of queries have direct commercial intent

The Information
+50%

drop in organic click through when AI summary appears

Ahrefs
Echo dashboard on a laptop

Ready to
find out?

AI answers are becoming the first brand experience, shaping perception before audiences ever reach owned channels.

Echo isn’t about trying to game AI into talking about you more (it doesn’t work).  It’s about giving you actionable data that can improve your entire business.

Schedule a demo